Sure your Station has a Facebook Page and Twitter Account and maybe 1 or 2 of the Anchors are active and have a few thousand followers but are you really Engaged! Are you listening and answering Questions posed by your Fans and Followers (Viewers)?
Maybe, but if the recent Poll by eConsultancy is accurate then most of you are not as Engaged as you might think.
@corybe with @lostremote reports that Media Companies have the lowest Social Media response scores of the 10 Industries studied, a whopping 1% response rate to questions posted on their Social Sites.
The good News though is that Media Companies have the 3rd highest volume of Questions, now not sure what they are but you have plenty of opportunity to Engage with your Audience.
And if you remember my post from a few weeks ago about Brian Solis’ @briansolis theory of an Audience of Audiences it’s time to take advantage of the opportunity to Grow your Brand by allowing your Viewers to spread the word for you.
In fact if you have a little spare time you might want to log in to @pivotcon and watch the recordings from their two days of intensive Sessions from some of the Social Media Industry’s leaders in Social Engagement as they share their Stories and Best Practices.
How can you better Engage your Audience, what best practices can you share?
About the author
Mack is the CEO and Emmy Award Winning Creative Director for FX Design Group & Giant Octopus and has a wide range of Scenic and Lighting Design experience with well over a thousand shows and projects under his belt. His resume includes Designs for Theatre, Dance, Opera, Theme Parks, Corporate and Live Events and Television, in addition to Scenic and Lighting Design Mack has also served his clients as producer, technical director and stage manager, with numerous awards for his creative designs, including two Emmys.
Mack holds a degree in Theatre from the University of Central Florida where he met his wife Penny. They have 2 sons Kyle and Ryan, 2 dogs, and 4 birds. In addition to his day job Mack’s Blog posts will cover his other Passions: Social Media, Broadcast and the E-Merging Media trend we call Social TV, Bar-B-Q, Golf, Books, Marketing, Theater, Movies, College Football and Education.