Our Process

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What we do and how we do it.

Giant Octopus creates brand identities:

Our goal is to inspire the viewer, using captivating forms of visual expression. We help our clients have an immediate impact on their market through careful research and a deep understanding of the clients’ brand.

We specialize in putting together the best creative teams to meet the clients’ individual project needs. We have top animators, designers, producers and 3D specialists located throughout the world.

Market Research:
We will classify the clients’ key competitors and conduct analysis of their different positions in the market.

Brand Strategy:
We gain a clear understanding of the clients’ brand and how it’s perceived.

Brand Expression:
It is important that the client maintain a deep connection with their customers. We help them achieve this by creating new brand names and visual identities.

How we do it:
With more than 15 years of experience, Giant Octopus believes in the longstanding relationships we have built with our clients. Our full service agency can put together a team of talented designers and marketing experts who will give our clients world class brands that have an immediate impact on their market. This is how we get started:

1) Initial meeting:
Prior to this meeting we have received an initial brief and finalized the budget. This meeting is to go over the brief again to finalize the requirements.

2) Creative meeting:
We discuss the clients’ creative briefs and discuss any research that has been done on the market and the competitors. This is the first time that all ideas are brought out color, style and direction.

3) Design development:
Following the creative meeting, the directors and designers begin to conceptualize visuals that will best represent the clients’ brand. We will explore several approaches from conservative to progressive.

4) Board design:
When the designs are completed, we show them to the client via a secure web site. We will have a creative conference call to discuss the different options. The client will review these options and give us written feedback.

5) Production:
We will supply the client a proposed production schedule. Based on the clients’ approval of the production schedule, work will begin following this approved schedule.

6) Client approval:
We will post animations and designs as per the production schedule to show our progression and to get feedback.

7) Delivery:
All work will be delivered either by FTP and/or hard drives. Animations will be delivered as quicktime movies and will be accompanied by all supporting AE, AI and PSD files.