Giant Octopus, a motion design division of FX Design Group, creates broadcast television brand identities, focusing on inspiring your viewer by using captivating visuals. Offering complete show packages, news and sports branding, creative direction, promo packages live action, animation and a library of syndicated packages, FX has helped clients all over the world have an immediate impact on their...
A set is one of the elements that communicates who you are to your viewers and makes the identify with your station.Viewers appreciate high production values and a new set is a vital component of your on-air look.
An eye-catching new set gives your broadcasts a feeling of polished professionalism and establishes your station as the leader in your market. Incorporating...
Getting a new set is a great way to give your station key advantages in storytelling, production values and branding. This guide outlines real and practical reasons to install a new set.
> Start guide...
In this guide...
> Part 1: Storytelling Options
> Part 2: Energize Talent
> Part 3: Boosting Your Brand
> Part 4: Community Image
> Part 5: Improving...
Professional lighting design and maintenance is a vital component of any set design project.
The difference professionally-designed lighting makes is stunning — colors pop off the screen, talent look their best and your set and branding grab viewers' attention. Plus, your broadcasts will have a polished, bright and sharp look that stands out among the competition. Quite simply, you can't afford...