Although I personally am not a designer here at FX Design Group, as VP of Marketing and Business Development, I am constantly challenged to use my creativity: to produce marketing pieces that showcase the Company’s Creative Team whether it be an e-mail blast or annual campaign. I also have a chance to use creativity in my own way – be it a creative way of approaching a challenge, or creativity of ideas.
I have been at FX for 16 years now, and you might say – well, how do you keep your ideas fresh? Creativity has been discussed by countless people at length – in books, in blogs, etc. – and is undeniably elusive. But the thing that has kept ideas flowing for me is – Nothing. Seriously – NOTHING. I was introduced to the concept of nothingness through a number of books and also the state of a clear mind through yoga. From Wikipedia “Hatha Yoga attempts to balance mind and body via physical postures or “asanas”, purification practices, controlled breathing, and the calming of the mind through relaxation and meditation. Asanas teach poise, balance and strength and are practiced to improve the body’s physical health and clear the mind in preparation for meditation.” http://en.wikipedia.org/wiki/Hatha_yoga
Recently I have become an avid practitioner of a form of Hatha Yoga – Bikram Yoga – a.k.a Hot Yoga – where the room is 105 degrees and 40% humidity. The benefits include improved flexibility as well as cardiovascular benefits (yes, your heart actually races during some of the postures) and weight loss (the hour and a half long class burns over 600 calories and many of the poses stimulate efficient digestion and metabolism). This combination of high temperature and humidity helps your body to sweat out toxins and allows your muscles to become more relaxed and flexible. Consequently, your mind gets more flexible too.
I have been practicing at Bikram Yoga of Orlando www.bikramorlando.com for about two years now. A link to the postures is: http://www.bikramorlando.com/bikram_yoga_postures/ My favorites are the Pranayama Breathing and the Eagle Pose. And although I only practice about once or twice a week, I have noticed many benefits.
I got into it just like any other fitness regime – to get and stay healthy – a friend of mine pushed me for years and I finally relented. The mental practice is as rigorous as the physical and it teaches you to focus and clear your mind.
It is difficult in day-to-day life not to be distracted. But discipline and yoga – or some sort of meditation helps. With an empty mind, basically one that is not distracted – you are open to many things – including new and fresh ideas. Creativity is like that – it can’t compete with the noise of the day-to- day. So focus – empty your mind – and Create! –KMB
Kathy Mosher-Boule’ is VP of Marketing and Business Development at FX Design Group – a design firm that offers set design/fabrication, lighting design and motion graphic design for the television and entertainment industry. In addition to Cool Design and Shoes, Kathy is now a car geek – with a new addition of a 1948 Willys Jeepster. Follow Kathy on Twitter, Pinterest or LinkedIn.