Custom retail environments influence how customers navigate and interact with products.
Branded environment design choices for brick-and-mortar retail experiences that positively impact shopper behavior:
- Lighting: Use soft, warm lighting to create a welcoming atmosphere.
- Floor Plan: Guide customers strategically through the space to highlight key products.
- Color Psychology: Incorporate colors that evoke desired emotions, like calmness or urgency.
- Engagement Points: Add displays or sampling stations to encourage interaction.
Brand design and branded environments for brick-and-mortar retail that align with consumer psychology can drive both in-store engagement and sales.
FX Design Group is an industry leader in broadcast set and lighting design, tradeshow exhibits, branded environments, and retail interiors.
Located in Orlando, Florida. Proudly serving clients both across the United States and internationally.
