(October 25th, 2017) By Michael Hill via NewscastStudio.com — WCTV, the Gray Television CBS affiliate in Tallahassee, Florida, has unveiled a new set, new logo and updated graphics package.
The new set, from FX Design Group, is stocked with a large video wall array from Digital Video Group, as well as a vertically mounted array in a flexible standup area.
The video wall behind the internally lit anchor desk features a thick color changing frame, along with banded wood accents that can also be accented with colored downlights.
The studio’s weather center, situated camera left, features a wide internally lit column with a flat panel mounted on it in addition to a series of wall mounted panels, a curved work counter and presentation pod.
In addition to the set changes, the station also opted to add a glass wall between the studio and newsroom to “open up” the lines of communication during breaking news coverage.
As part of the new look, the station also debuted a new logo that tightly spaced clean letters in a blue and red box, split diagonally at an angle that matches the “arm” of the “V” in the station call letters.
The red area on the car left houses the CBS eye logo, while the station’s “Eyewitness News” branding is below the call sign in the blue segment.
The new logo design is a shift from the station’s old mix of black, white and red along with gold and blue gradients.
Along with the logo update, the station also has am updated graphics package that builds upon its old look but adds additional 3D elements.
The new look carries the new logo’s blue and red color scheme, but adds bright splashes of gold and oranges. The new logo, meanwhile, also serves as a bug that alternates between the CBS eye in the right side and “.tv,” in reference to the station’s website.
The new lower third insert graphics feature a simple layout with subtle 3D and light burst accents. Similar bars are found in the full screen graphics as well.